New Andretti Era: 3 Generations at GoDaddy

Posted

Go Daddy Signs Mario, Michael & Marco Andretti to IndyCar Sponsorship Deal

Go Daddy is committing to IndyCar for another two years … joining forces with three generations of a family synonymous with racing legend. Today, Go Daddy announced it has signed Mario, Michael and Marco Andretti as spokespeople and will also sponsor one of the Andretti Autosport IndyCar entries, with its driver and car to be revealed later this season. The deal officially begins next year and extends through the 2013 season.

“Three generations of Andrettis – now that’s just plain cool,” said Go Daddy CEO and Founder Bob Parsons, who was a big fan of open-wheel racing as a child. “Deciding to stay with IndyCar was a pretty easy decision. The fans are great.  Imagine the marketing potential. Mario is an absolute icon. Michael has been Go Daddy’s partner as a team owner for five years now and Marco is a young man who is already in the racing record books. This is not your ‘everyday’ sponsorship, that’s for sure.”

As part of the deal, you can expect to see Mario, Michael and Marco in Go Daddy TV commercials as soon as this winter. This weekend, all three will talk about their new Go Daddy jobs during the first-ever IndyCar ORTSBO Internet interactive fan event based in Sonoma.

Go Daddy is the world’s largest provider of Web hosting, domain name registrations and net new SSL Certificates . Unlike many companies, Go Daddy has recorded double digit sales growth in each of the last seven years and has hired hundreds of people this year already.