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 Blockbuster & Lucasfilm
Team Up With Andretti Green Racing to Bring Indiana Jones to
Indianapolis 500
Marco Andretti Gives Green Flag To '#26 Team Indiana Jones
Presented By Blockbuster' Car For Race From Hollywood To Indy
500
By Blockbuster Inc.
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INDIANA JONES(TM) is embarking on a daring new adventure, thanks
to an alliance between Andretti Green Racing, Blockbuster Inc.
and Lucasfilm Ltd.
Marco
Andretti unveiled the #26 Indiana Jones-themed car he will
drive at the Indianapolis 500 on May 25. The car, sponsored
by Blockbuster and Lucasfilm Ltd., celebrates Indiana Jones
and the Kingdom of the Crystal Skull(TM), opening in theaters
worldwide on May 22.
"Both Indiana Jones and the Indy 500 are legendary," said
Andretti. "The Indy 500 is the biggest, most exciting race
in the world, so it's the perfect place for Blockbuster and Lucasfilm
to celebrate the world's favorite action hero in his new film."
The
unveiling will be held at the BLOCKBUSTER store at 330 North
La Cienega Blvd. in Los Angeles at 5:30 p.m. The event marks
the start of a 10-city tour by the "#26 Team Indiana Jones
Presented by Blockbuster" car as it makes it way across
the country from Hollywood to Indianapolis.
The
sponsorship and show car tour are both part of a unique Blockbuster
program that not only brings Indiana Jones to the Indianapolis
500, but also brings Indiana Jones into Blockbuster stores
nationwide through an in-store merchandising program that includes
exclusive Indiana Jones and "Indiana Jones at the
Indianapolis 500" merchandise available for sale to the
public only at Blockbuster stores.
"Blockbuster is excited to have this unique platform to
promote movies, both theatrical releases and DVDs," said
David Podeschi, senior vice-president, Blockbuster Inc. "Racing
is a great way for us to get our brand in front of thousands
of loyal fans who love to be entertained, either by the thrill
of the race or by the silver screen. Plus, this agreement gives
us another way to give our content providers increased visibility
for their product, be it film or games."
Andretti's show car will be featured at local community events
at BLOCKBUSTER stores in Las Vegas (May 4), Phoenix (May 6),
Denver (May 9), Dallas (May 11), Chicago (May 14), Detroit (May
15), Philadelphia (May 17) and New York (May 18), with its final
stop in Indianapolis (May 21) before hitting the track at the
Indy 500 on May 25. For complete information on appearance times
and locations, visit http://www.blockbuster.com.
The 10-city tour and participation in the Indy 500 anticipates
the release of Indiana Jones and the Kingdom of the Crystal Skull,
the long-awaited fourth movie featuring the intrepid archaeologist.
The film, a Paramount Pictures release of a Lucasfilm Ltd. production,
stars Harrison Ford, Cate Blanchett, Karen Allen, John Hurt,
Ray Winstone, Jim Broadbent and Shia LaBoeuf and is directed
by Steven Spielberg, from a screenplay by David Koepp, based
on a story by executive producer George Lucas and Jeff Nathanson.
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RACE ONE
Saturday, March 29 2008
XMSatellite Radio Indy 300
Homestead,
Florida
2007
Winner: Dan Wheldon
Distance:
200 laps/300 miles
FEB
30th: HOMESTEAD
Unified IndyCar makes public debut
"It's awesome," Marco Andretti said. "For
the drivers and for everybody they have to be happy it worked out.
Now as a driver it's the best of the best, everybody under one
roof. It's great for sponsors and for publicity. I'm real happy.
"You want to know as a driver when you beat these guys you have beat the
best of the best. We're welcoming every one of them"
READ
ARTICLE
Detroit, Mich.: During Auto Racing Day, at the 2008 North American
International Auto Show, IndyCar Series Driver Marco Andretti
signs a tire brought in by a fan.
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